Simply Cookies trains single mothers how to bake and employs them at their child-friendly kitchen. This allows them to balance financial independence and motherhood as they come to work with their children and they have the flexibility to pick up and send their children to and from school. Shining Star Foundation grooms and educates underprivileged children from shelter homes so that they are independent, capable and ambitious after they leave the shelter homes. This ensures that these children will be able to look for jobs to support themselves rather than relying on any sort of assistance. Simply Cookies works hand in hand with Shining Star Foundation to set up a roadshow based kiosk at Aeon outlets all around Malaysia to sell cookies and cakes baked by the single mothers. The first outlet was Aeon Wangsa Maju and right now the kiosk is at Aeon Wangsa Maju. The kiosk moves around from one Aeon outlet to another every month.