Estée Lauder Companies’ Breast Cancer Campaign

Thirty years ago, Evelyn H. Lauder co-created the iconic Pink Ribbon and founded The Estée Lauder Companies’ Breast Cancer Campaign with the mission to create a breast cancer-free world for all.

Through the collective efforts of individuals, organizations, and communities, ELC Malaysia remains steadfast in our mission to help eradicate breast cancer worldwide. Currently, The Estée Lauder Companies’ Breast Cancer Campaign supports the Cancer Research Malaysia (CRM), the National Cancer Society of Malaysia (NCSM), and the Breast Cancer Welfare Association (BCWA)

The 2024 Breast Cancer Campaign

Beautifully United to Help End Breast Cancer.

The Estée Lauder Companies (ELC) is dedicated to advancing possibilities for people around the world. As a company that lives its values, ELC has been at the forefront of supporting the global breast cancer community for more than 30 years.

At a time when breast cancer wasn’t spoken about openly, Evelyn H. Lauder saw an opportunity to bring awareness to the disease and address stigmas in women’s health. In 1992, she co-created the Pink Ribbon and founded ELC’s Breast Cancer Campaign inspiring a global movement around The Campaign’s mission to help create a breast cancer-free world for all.

As a cornerstone of the company’s social investments in women’s advancement and health, The Campaign continues to inspire purpose-driven action. Today, it supports more than 60 organizations around the world that facilitate real change aligned to the diverse needs of local communities. 

ELC is committed to continuing the meaningful work that helps provide critical improvements in breast cancer through the collective efforts of employees, consumers, and partners worldwide. These efforts include raising funds to advance life-saving scientific research, expanding access to medical resources and care, advocating for greater awareness and early detection, developing educational materials, amplifying diverse points of view from thought leaders around the world, and many more.

Together, we can help create real progress against this disease, one that deserves global attention year-round, not only in October.

It’s #TimeToEndBreastCancer. #ELCMY #esteelaudermy

“It really is something that can never be done by any one person; it has to be done by a group.”

Evelyn H. Lauder